PTPN Eyes 25% Growth in Tea Sales in 2017

For comparison, in 2008, KPBN marketed 70% of tea production PTPN. However, in 2016, only 30% of PTPN production was marketed at KPBN.

President Director of PT KPBN Iriana Ekasari said, the development of the domestic tea market is difficult to do since consumers are familiar with tea with quality grades one and two. As a result, the price of tea with the primary grade is depressed. Only in the export market is tea with the primary grade still valued. "So PTPN must improve the quality of their tea so that it can exist in a market that values tea with superior quality," Iriana said, Wednesday (4/1).

One way is to increase fertilizing and processing tea with quality technology. The commitment of PTPN to improve the grade of tea that is produced encourages KPBN to boldly target an increase in tea sales of 25% this year. "It means that there is an additional tea sales volume this year of at least 9,000 tons, particularly in the export market," Iriana said.

In 2016, the total sales of KPBN tea achieved 36,000 tons. If it increases by 25%, then the tea sales target this year is at least 45,000 tons. Thus far, KPBN has still relied on the domestic market to sell the tea production of PTPN of 60%. The remainder is for the export market such as Russia, America, Malaysia, and several countries in Europe.