Civet Coffee Market 'Dark' Coffee Color , Enchantment of Being Civet Coffee Fruit Lips, The Promising Business Civet Coffee

Lampung - Government can be proud with the power of Indonesian Civet Coffee is able to 'hypnotize' coffee lovers around the world such as in the arena of World Expo Shanghai China 2010. However, this condition is exactly the opposite fate of the civet coffee producers Liwa Lampung Barat.

At least throughout 2010, the civet coffee producers complain Liwa Lampung Barat difficulty selling its products Luwak coffee. This is recognized by some coffee producers in the region who met detikFinance Way Confessing Liwa some time ago.

For example, the owner Sapri Queen / Central Civet who admitted today kwintalan raw beans (logs) luwaknya unsold copies and he should get fresh funds to play luwaknya coffee business. Understand it, it's no longer the coffee season, but should still maintain tens Sapri tailed weasel or luwaknya with a nice feed cost to drain the bag.

"Now some weasel who thin we release into the forest, which I have only lived 30 individuals," he said when met at his residence detikFinance, West Lampung, some time ago.

He said the main problem which is currently wrapped around the civet coffee producers in Liwa is a matter of certification of authenticity of the product is not yet clear juntrungannya coffee. Various attempts by manufacturers to seek government assistance, including local government of West Lampung and Lampung still zero alias has not got a response.

"And if there is a large-scale demand especially for export. Purchaser requires certification of international standards to ensure the authenticity of civet coffee," explained Sapri.

According Sapri, these conditions are not uncommon in bulk orders plan should fail in the middle of the road, just because there is no reason for a certificate that guarantees the authenticity of civet coffee.

"The government that we are above this, we reasoned unauthorized person. They do not love about the solution of this certification," said Sapri.

He said current resonance Luwak coffee which has been so extraordinary charm in the community is not touched civet coffee business continuity in Liwa. It should, further Sapri, with prestige Luwak coffee which has been famous throughout the world, the producers can feel the stretching of their product sales.

"Echo Luwak coffee is indeed great, but for business continuity of its request has not been seen," he said.

So he says now is the producers to convince buyers of the authenticity of the coffee products luwaknya a way to bring buyers to the captivity and immediately witnessed the production process.

"Finally, if you want nunjukin authenticity, ya ass of the mongoose that is a certificate," he said laughing.

Besides the issue of certificates of authenticity, the producers also had faced civet coffee about halal or haram from civet coffee product. Although now it's been answered as of halal products, previously Luwak coffee sales had slumped because of this issue.

Even the problem of the dichotomy between Luwak coffee from captive breeding with wild civet coffee still happened. According to him as a producer of civet coffee, coffee products of captive breeding mongoose even more assured cleanliness.

While coffee mongoose mongoose dirt collected in the wild is actually still doubtful cleanliness, knowing only in the wild mongoose usually eat all kinds of food including animal carcasses.

"We think it's a wild civet coffee is not clear. Gatherers such as farmers who can only be 1 Kg per week, and if there is demand for 10 Kg yes forced nyadur (fake)," he said.

Sapri finally concluded that the civet coffee market today really still dark from the continuity of large-scale buyers, about the standard of authenticity, including the debate about the quality of coffee with coffee mongoose mongoose captivity captive.

Even the matter of pricing is also experiencing the same thing, in Liwa own Luwak coffee prices appreciated very varied, there are manufacturers who sell to Rp 500,000 per kg, there is also USD 600-800000 per kg, or even up to Rp 1 million per Kg.

"So this Luwak coffee market is dark as black coffee," she said laughing.

Things like this ultimately resulted in the small-scale coffee producers in Liwa mongoose that has captive mongoose under 5 tail. Quite often these small-scale producers to close down and sell the bankrupt aka mongoose-luwaknya to larger producers, including himself.

"If last year was a trial and error (civet coffee business), I calculated more than 30 people, now out of business, which effectively only three of us (Sapri, Gunawan and Sukardi)," he said.

He acknowledged today Luwak coffee is still the consumption of certain circles just because the price is expensive, so no surprise with a small market share but the portion is contested many manufacturers, the result is the fate of civet coffee producers today.

Similarly Sapri, Sukardi one of the largest coffee producer in the region mongoose Liwa with flag Kupi Musong said almost every day there are 3-5 persons who came to his house guests who are interested with Luwak coffee.

Even had a lot of coffee samples luwaknya he had sent to prospective buyers, but again a large scale buyer with continuous itensitas did not come.

Sukardi also admits she still can not answer a phenomenon that is so termasyurnya Luwak coffee, but who buy in large scale and continuous still zero. Sukardi said he suspected it was caused by several things, namely the existence of coffee speculators, who want to remain exclusive Luwak coffee on the market.

"Civet Coffee is still rare, only a certain area that has a Luwak coffee," said Sukardi.

He hopes there are research efforts on the West Lampung Luwak coffee products, especially in terms of quality and even the efficacy of a drug that has not been studied scientifically. If this is done will further increase market confidence Luwak coffee.

"For example, better where civet coffee stall, or civet coffee forest products, it is not tested," he said.

Three-quarter money with Sapri, he also hoped that the government made certification authenticity of civet coffee. Thus it can answer the doubts of markets and ensure business continuity Luwak coffee production in Liwa Lampung Barat.

"Right now I'm confused a lot of people looking but no one is buying in bulk and continuous," he said.

Sukardi also said there are possibilities that occur from civet coffee marketing problem today. Understandably Luwak coffee marketing is still limited and vulnerable to invite speculators Luwak coffee, especially from the broker.

"What quality is low? But until now no one complains. What too many brokers, what games people coffee. Now my players a lot Luwak coffee, let the exclusive coffee dumped in the sea out of all let expensive again. Kan from the story of coffee is not a lot of players, "he said.

But despite it all, he adds the current production capacity in the Liwa Luwak coffee West Lampung could reach 2 tons of coffee per month is supported by 20-something producers Luwak coffee. If the current marketing process and supported by a continuous demand, then the mongoose in the West Lampung coffee will be the economic power of its own.

Sukardi which has 40 breeding mongoose in his house must content themselves with simply selling ritelan ground coffee with a turnover of only Rp 40 million per month. While the raw coffee products in the form of civet droppings (brenjelan) is still a lot left up to 3 quintals till today.

"For me there is selling ground coffee buyers from Taiwan who routinely buy 10 kg per week," he said.

He also complained about the operational costs of maintaining a high mongoose, knowing just when this was not the coffee season. While sales of coffee every day has not been stabilized.

"Expenditure to 40 individuals per day are very large ferret including food and treatment," he said.

Sukardi said that the role of government, especially local governments are still limited help from the civet coffee promotion, by including the producers at the exhibition site.

"If marketing and pemodalan yet," he said

Sukardi said that with all sorts of problem, the point now of West Lampung Luwak coffee producers are still difficulties to sell their products. Even an impact on efforts to slam the price of civet coffee producers to maintain the velocity of money (cashflow).

"Right now we love hard expensive price, low price of free love and a sneer," he said.

As is known Luwak coffee production boom in Liwa Lampung Barat at least has started bustling in 2007. At that time Luwak coffee began to be developed intensively with breeding patterns.

Luwak coffee itself has been known in Dutch colonial times until the era of the 1950s. In those days it was known that the civet is a beast who likes to eat the coffee fruit is ripe and the farmers often pick up the droppings of civet coffee fruit in the wild.

Farmers have confidence in these coffees is the best coffee beans and has been through the process of fermentation in the stomach mongoose naturally so as to produce coffee with a distinctive taste.