Just two days into the exhibition, Indonesian coffee generates 18 million dollars in transactions

"This transaction is a concrete result from our attempt to promote the export of Indonesian coffee commodities to the US. The good quality of the coffee from several suppliers is expected to secure a long-lasting business relationship with their partners in the US," said Nus Nuzulia Ishak, the Director General for National Export Development (PEN) of the Trade Ministry, in a press release received on Sunday.

Up to the 2nd day of the Expo held on 14-17 April 2016, Indonesia has successfully signed a Memorandum of Understanding (MoU) for coffee purchase worth US$18 million for 200 containers between members of the Indonesian Specialty Coffee Association (AKSI) and Royal Coffee Inc. California and New York.

Nus added that the transaction is expected to continue increasing until the end of the expo at the 28th SCAA Expo that was officially opened on last Friday (14/4).

At the expo, Trade Minister Thomas Lembong greeted the participants and visitors of the expo via video, right after the announcement about Indonesia as the Portrait Country of 28th SCAA by SCAA Symposium Senior Director Peter Giuliano.

Additionally, several statements from prominent figures and players in the coffee industry in the US about Indonesian coffee were also presented via video that inspired "A Tribute to Indonesia." One of the coffee legends who created the term specialty coffee and SCAA founder, Erna Knutsen, stated that she was greatly inspired by Sumatran coffee.

"This shows that indeed Indonesian specialty coffee is highly valued for its richness and diversity by the US coffee community," Nus said.

Nus as the Head of Indonesian Delegation officially opened the Indonesian Pavilion under the theme "Remarkable Indonesian Coffee: Home of the Worlds Finest Coffee." Indonesia greeted the audience with various servings of Indonesian traditional snacks, such as candies and cookies that became visitor favorites.

In addition, cultural serving was also performed by House of Angklung from Washington D.C., as well as coffee cupping for selected specialty coffee, to further introduce and promote the diversity in Indonesian specialty coffee.