05 Jan 2017
KPBN is the largest auction operator for tea in terms of volume and sales transaction value in Indonesia. At the present, the tea being auctioned at KPBN is tea produced by PTPN, namely CTC and Orthodox. KPBN’s Director President; Iriana Ekasari said that, KPBN will cooperate with other plantation producers so they can join selling their tea at KPBN.
"Presently, KPBN is the market place with the infrastructure in Indonesia most ready for selling Indonesian commodity products. We are preparing ourselves for other tea producers to use the existing infrastructure facilities at KPBN as a venue to sell their tea commodities," said Iriana in a press release in Jakarta on Wednesday (January 4, 2016).
Iriana mentioned that there are four strategies enforced by KPBN. They are: implementing business plan integration with the existing buyers.
According to her, the buyers are prepared for increasing their purchasing capacity. Namely, they must increase the number of buyer overseas, increase their financial capabilities, and increase the storage capacity.
"Secondly, KPBN will be carrying out supply integration with the plantations to ensure the availability of goods and quality consistency," she explained.
Thirdly, the enforcement of auction that is more transparent by displaying unggulan products to every buyer, particularly for plantations which have improved their quality.
Fourthly, facilitating supply chain financing with banks for buyers registered at KPBN so they can buy tea at KPBN.
"To increase the number of buyers, KPBN will carry out marketing activities more aggressively and right on target such as holding exhibitions both domestically and abroad. KPBN will also build a love for quality tea from plantations in Indonesia among domestic consumers," she explained.
Just for your information, several major companies included in the Jakarta Tea Buyer Association (JTBA), are regular buyers of tea commodities at KPBN. 60 percent of tea commodities from KPBN are sold domestically.
As for abroad, buyers export tea to Malaysia, United States (AS), Poland, Pakistan, England, United Arab Emirates, Singapore, Russia, Netherlands, and many others.
"In 2016, KPBN sold tea amounting to USD56.1 million. The sales volume for 2017 is planned to increase by 25 percent from 2016, mainly targeted at the export market," she concluded.
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