PTP Group Benchmark & Mapping Towards the Global Market

BENCHMARK AND MAPPING OF PTPN GROUP TEA CONDITION AND POSITION COMPARED WITH THOSE OF COMPETITIVE AND SUBSTITUTION PRODUCTS IN THE GLOBAL MARKET. In the event, there was a collaboration with export buyers who are members of Jakarta Tea Buyer Association and it was managed by Tea Procurement Division of PT. UNILEVER Indonesia. The event was attended by operational directors of PTPN as tea producers and marketing division heads of each PTPN. In the event, there was a presentation on the condition of competitive (substitution) products of Indonesian tea in export market, from various tea-producing countries. From the short workshop, it is expected that the producers can get a comprehensive and balanced benchmarking and reference in term of price opportunities and quality conditions of competitive teas in the export markets. Therefore, it is expected to provide an objective picture of our current position and anticipation/progress that have to be made if we want to compete and regain the market share of the bulky tea exports.