27 Jun 2007
The average auction price for
The average export unit price dropped by 21 per cent from $2.16 $ 1.78 per kg last month.
However, local tea sales are rising due to increasing consumption of the beverage. During the month of May, local consumption grew by 50 per cent from 1.4 million kg recorded the same period last year to 2.1 million kgs.
The Board says tea packers registered the highest growth in sales volume of 56 per cent from one million to 1.5 million kgs, while factories registered an increase of 37percent in local tea sales from 0.4 million to 0.55 million kgs.
"The impressive growth in local tea consumption was attributed to impact of the on-going Generic Promotion Campaign by the Board in partnership with tea packers and producers,' she said.
The campaign is aimed at positioning tea on a health platform with a view to raising the local tea per capita consumption from the current level of 0.5kg to about one kg.
Meanwhile, favourable weather conditions characterised by well distributed rainfall bolstered May production, with output rising by 21 per cent from 26 million kgs recorded in May last year to 32 million kgs last month.
Based on historical data, KTB says, monthly tea production for June, July and August is projected to fall by 10 per cent compared to the output for May due to onset of the cold season beginning this month.
Some 82 per cent of tea produced was traded through the Mombasa Tea Auction while the balance was sold through private treaty locally and overseas.
Source: allafrica.com
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