Inacom Targets 25% Market Share in Plantation Commodities

Plantation Holding Operation of Perkebunan Nusantara is spread across Sumatra, Kalimantan, Sulawesi, Java, and Papua. "To achieve the target of increasing the market share, we prepare some steps. One of them is by releasing a logo, tagline, and the new corporate identity (corporate rebranding)," said the Director of KPBN Edward S Ginting after the Launching event of Corporate Rebranding KPBN to be Inacom in Jakarta, on Thursday (5/23). He said that the step was to support the effort to improve the performance of the company as the plantation products' marketing services provider and the related ones, to become more productive and competitive. With the rebranding, Edward said that KPBN is aimed to be able to strengthen its position in the export market. "Observing the new target of export market and to pursue the dynamics of the market, one of KPBN's transformation efforts is to rebrand its name to make it more saleable, which is Inacom, which means Indonesia Commodity. Inacom will sell 7 commodities, which are CPO, PKO, PKM, rubber, sugar, tea, and molasses. The name of PT remains as KPBN, we only rebrand it to Inacom," he said. Before the launching event, the signing ceremony of cooperation agreement was done by the Director of KPBN Edward S Ginting, the Head of Duty and Business Development Division of LPEI Ridha Farid Lesmana, and the SEVP of Commercial & UMKM from Bank BJB Beny Riswandi. The signing was witnessed by the directors of KPBN, PTPN III Holding, and the Executive Director of LPEI Dikdik Yustandi. "We have just done the signing ceremony for the Cooperation Agreement with the Indonesian Export Financing Institution (LPEI/ Indonesia Eximbank) and PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk (Bank BJB), for the giving of working capital credit facility with the total value of Rp400 billion. KPBN acquires working capital export credit (KMKE) and Trade Finance facility from LPEI, and working capital financing facility from Bank BJB," Edward said. Improve Export Edward said that the financing facility disbursed by LPEI and Bank BJB has a term of up to 12 months from now. The working capital is allocated for the development of the trading sector of the commodity business and the development of one of the superior brands of the PTPN Group, which is Walini. Besides that, it is done to support the KPBN's business growth through market expansion both for domestic and export market. "Especially to the non-traditional export market such as the Middle East, South Asia, Central Asia, and Africa," Edward said. Now, he said, the KPBN's business line consists of commodity sales through e-tender, auction, bid-offer, long-term contract (LTC), commodity trading, logistics, and retail products. He said that KPBN has given a significant contribution in conducting national plantation commodity trading activities, with a contribution for palm oil of 10%, rubber of 8%, and tea up to 60%. Source: Investor Daily / investor.id