KPBN Adopts New Branding: `INACOM` Brand Ready to Enter the Global Market

The event was attended by the Deputy for Business Infrastructure, President Director and Board of Directors of Holding Perkebunan Nusantara, President Director and Board of Directors of PTPN I, II, IV-XIV, DAPENBUN, Business Partners and Several Media.
The excitement was felt with the welcoming ceremony from the Main Commissioner of PT KPBN, I Kadek Kertha Laksana, President Director of Holding Perkebunan Nusantara, Dolly P. Pulungan, and President Director of PT KPBN with the new Branding `INACOM`, namely Edward S. Ginting.
Then, these three high-ranking company officials pushed a button on the screen to officially launch INACOM to the world. As a response to the new target market (export) and the changing market trends, one of the transformation efforts of KPBN is to rebrand its name to become more marketable, which is INACOM.
Carrying the tagline Growing The World, PT KPBN through the INACOM brand strengthens its role as a pillar of major commodities in Indonesia (CPO, PKO, PKM, Rubber, Sugar, Tea, Molasses) to be processed and distributed all over the world (Hence the reference to the word ‘World’).
As a trusted partner, INACOM’s main goal is to grow a sustainable world, from the perspective of the importance of human and world growth.
At noon on the same occasion, a signing of the Cooperation Agreement was conducted with the Indonesian Export Financing Institution (LPEI)/Indonesia Eximbank and PT Bank Pembangunan Daerah Jawa Barat & Banten Tbk (Bank BJB) to provide the Working Capital Credit facility with a total value of Rp400,000,000,000,- (Four Hundred Billion Rupiah).
The Cooperation Agreement document was signed by President Director of PT KPBN, Edward S. Ginting, Head of Assignment and Business Development Division of LPEI, Ridha Farid Lesmana, SEVP Commercial and UMKM Bank BJB, Beny Riswandi, and witnessed by the Board of Directors of KPBN, PTPN III Holding, relevant personnel, and President Director of LPEI, Dikdik Yustandi.
This signing demonstrates the commitment of LPEI and Bank BJB to support the growth of KPBN business through market expansion both domestically and for export, particularly non-traditional export markets, such as the Middle East, South Asia, Central Asia, and Africa. The two events were closed with a Joint Buffet Dinner, Entertainment, and Friendly Gathering.